Marketing Communication Plan: Liikkuvat Puntit
Marketing Communication Plan for Liikkuvat Puntit Oy
Liikkuvat Puntit Oy is a diversified company that also offers transportation solutions in the logistics sector. As the company did not have a marketing plan previously, the creation of the plan utilized the AIDA model and SWOT analysis.
Objectives of the Plan:
Acquire new customers, including consumers
Enhance communication with key customers
Increase brand awareness
Plan Actions:
Revamp the visual identity of the website and improve communication clarity
Develop email templates for email marketing to reach customers
Publish engaging posts on LinkedIn with industry professionals
Utilize Messaging Service X for targeted campaigns and customer service
Measurement Metrics:
Website traffic
Email open and click-through rates
Engagement on LinkedIn posts
Usage rate of Messaging Service X
Sales development
The plan focuses on achieving these objectives through specified actions while monitoring progress using the outlined metrics.
Action Plan:
The visual appearance of the website will be renewed and the communication will be clarified.
A message template will be created for email marketing to reach out to customers.
Posts engaging with industry professionals will be published on LinkedIn.
Messaging service X will be used for targeted campaigns and customer service.
The plan's results will be monitored and measured using the following metrics:
Website traffic
Email open and click-through rates
Engagement with LinkedIn posts
Usage rate of Messaging service X
Sales development.
