KREA: Strategic concept design and storytelling

Creative agency KREA's course where MTV acted as the client. We had the opportunity to design a brand book for an expert at MTV, which will help them build their personal brand in the future.

The goal of the assignment was:

• Client's brand strategy and guidelines

• Customer understanding and market analysis

• Strategic concept design, Visual communication and graphic design

• Multichannel content production and audience-oriented storytelling.

During the course, based on the interview, our group started defining values, mission, vision, key message, and promise. We created a positioning map to see how Minttu compares to competitors based on attributes.

In the course, I learned about personal branding, positioning, defining values, mission and vision, as well as designing concepts and creating various content examples based on them.

In addition to myself, the group included: Katja Lindfors, Katriina Kurronen, Linda Heinämäki, Sonja Vuori, Hilla Ojuva.