Using Video in Marketing: Why Invest in it?

One of the most effective ways to reach and engage customers in today's digital world is to use visual content that provides an experiential experience. This type of content can tell your brand story better than any other medium. It can evoke emotion, connect with the viewer and make even complex concepts easy to understand. It can also increase brand awareness and attract new customers. This is particularly important in today's competitive business environment, where consumers increasingly expect an interactive and personalised experience.

Increasing engagement

Visual content such as animations and moving images have been shown to be better at increasing engagement than static images. They can hold viewers' attention for longer and get them to take action - for example, to share content on social media or visit a company's website. This is particularly important given that today's consumers are increasingly online and spending more time on social media platforms.

Improving sales

Using visual content, such as animations and moving images, can also help boost sales. Research shows that a high percentage of marketers have found that this type of content has helped them increase sales. Some studies show that it can even increase online sales significantly. This is because it can help consumers better understand products and services, which can lead to greater trust and therefore a higher likelihood of purchase.

The value of measurement

Finally, visual content such as animations and moving images can help marketers measure audience engagement in a meaningful way. They can track which content is helping to influence transactions and see which resources are resonating based on content engagement analytics. This is extremely valuable information that can help companies improve their marketing strategies and achieve better results.

Overall, leveraging visual content in marketing is an investment that can yield significant results. It not only helps companies reach a wider audience, but also engages them more effectively and converts them into customers. This is why it is an area worth investing in.